June 23, 2014 In January, we published an interview with a social media marketer, Jeff Gibbard, asking him to assess Facebook’s revamped ad platform. While Mr. Gibbard questioned the value of advertising on Facebook, a reader went even further, commenting: “Until Facebook allows independent third-party auditing of its ads and takes the necessary technical procedures to block ‘ad bots,’ the Facebook platform is valueless and we are staying away from it.” Read more... http://boss.blogs.nytimes.com/2014/06/23/when-advertising-on-facebook-can-be-a-waste-of-money/?ref=small-business
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