The Liebowitz Entrepreneur Program

Paul Coletta: Want Your Startup to be Heard? Turn Down the Volume on Your Marketing~article from The Wall Street Journal

Jun 10, 2014 While many startups hope that louder marketing will generate customer enthusiasm that matches their own, it rarely works. That’s because being “heard” is not the same thing as being “listened to.” Think of marketing as a radio with two knobs: frequency and volume. Read more... http://blogs.wsj.com/venturecapital/2014/06/09/richard-branson-jumps-into-money-transfer-startup/?mod=WSJBlog&mod=venturecapital