I wrote this book to share my knowledge on being an entrepreneur. Little did I know that the bagel route I started at age ten, serving over a hundred families in the Coney Island projects in Brooklyn, would set the stage for a lifetime of diverse, interesting and exciting businesses.
In this book, you will learn the techniques, strategies, and requirements needed to be a successful entrepreneur. Every business is different, and there is no magic formula for success. The only constant is change, and you must be able to change directions as business conditions change.
I have learned first-hand from working alongside countless successful businesspeople, lawyers, accountants, publicists, salespeople, and marketing gurus. I have attended hundreds of trade shows, travelling millions of miles around the world, and made a point of going into businesses I knew nothing about. I have read hundreds of business books, many of them giving me vital information that I otherwise wouldn’t have had. I have been in the accounting business, telecom, TV and film, music, slot machine, nightclub, and restaurant businesses. All of these businesses required great energy, focus, timing and a little luck.
I wish you the best in your quest to become a successful entrepreneur.
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