October 28, 2015 When Payam Tabibian, who is known as Peter, sketched his idea for a hamburger restaurant name and logo on a napkin a decade ago, he never thought that his distinctive Z-Burger trademark would be at the center of a legal fight. He registered the 1950s-style red, white and yellow logo in 2007, before he even opened his first fast-food restaurant the next year in a reviving Washington neighborhood. Mr. Tabibian, 42, who immigrated to the United States from Iran as a fifth grader in 1982, had operated a vending-machine business and sold neckties from the trunk of his car, but he was always passionate about marketing hamburgers. Read more... http://www.nytimes.com/2015/10/29/business/smallbusiness/z-burger-case-shows-value-of-trademark-protection.html?ref=business&_r=0
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