06/11/2014 Mobile apps are becoming a legitimate revenue driver for brands. In fact, some of the leading consumer packaged goods (CPG) companies in the world are building entire fleets of mobile apps. These apps are not only built for customers as a branding tool, but they are also used as efficiency drivers for employees. Read more... http://www.huffingtonpost.com/himanshu-sareen/why-your-consumer-brand-s_b_5481704.html?utm_hp_ref=business&ir=Business
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