October 17, 2014 Entrepreneurs and established companies alike continually search for the next “big idea” to turbo-charge their marketing. But what makes an idea “big” and separates it from its “not-so-big” peers? Before we go there, let’s start with a definition. This one from British brand consultancy Millward Brown is a good place to begin: “. . . a big idea is the driving, unifying force behind a brand’s marketing efforts.” That’s a good starting place, but there is much more. Read More... http://www.entrepreneur.com/article/238441
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