January 28, 2015 Nearly as long as there have been coffee shops and carwashes, all manner of businesses have handed out buy-10-get-one-free punch cards and hoped to reap the rewards of this simplest of loyalty marketing campaigns. But a new day is dawning. Smartphones and loyalty apps have begun offering small businesses enhanced program features and automated administration capabilities once affordable only to large companies like airlines and hotel chains. These capabilities also offer the equivalent of a real-world psychology lab for easily evaluating the effects of offerings and incentives on customer loyalty. Read more... http://www.nytimes.com/2015/01/29/business/smallbusiness/using-smartphones-and-apps-to-enhance-small-business-loyalty-programs.html?ref=smallbusiness&_r=0
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