March 25, 2015 From his spot in the control room at Tono Studios, Jaime Zapata has a window into the growing influence, and nuance, of the Hispanic market. In the last month, his Santa Monica, Calif., commercial audio company has brought sound to advertisements for such organizations as Alaska Airlines, Acura, the Humane Society and Universal Studios. All of these spots are in Spanish. Read more... http://www.nytimes.com/2015/03/26/business/smallbusiness/tono-studios-helps-marketers-reach-hispanics-with-culturally-authentic-ads.html?ref=smallbusiness
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