Paul Bennett, chief executive of Context Travel, was concerned that his 400 highly qualified tour guides — including professors and architects — were spending too much time on scheduling logistics. He wanted them focused instead on making customers happy, offering erudite tours in 24 countries. http://www.nytimes.com/2014/05/29/business/smallbusiness/how-small-companies-are-using-low-cost-technology-to-increase-sales-overseas.html?ref=smallbusiness
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