March 9, 2015 Daymond John, the founder of fashion brand FUBU and an investor on reality television show Shark Tank, sits down with Behind the Brand host Bryan Elliott to discuss his background and business philosophy. Raised in Queens, N.Y., John became frustrated in the 1980s that designers weren't making clothes for the inner-city kids who loved rap music. He made 10 FUBU T-shirts and persuaded hip-hop artists such as LL Cool J to wear them in their music videos. After showcasing them in 40 videos, "people thought I was this huge company, when I was a waiter at Red Lobster with 10 T-shirts in my basement," John says.
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