December 24, 2014 Desperate to save his family’s business during the recession in 2008, Steve Goedeker decided to try selling online. A traditional brick-and-mortar appliance retailer in St. Louis, Goedeker’s was having a hard time surviving with local sales, so Mr. Goedeker had his son and daughter build a website during summer vacation. At the same time, he began taking online courses and borrowing library books on online marketing and search engine optimization. Read more... http://www.nytimes.com/2014/12/25/business/smallbusiness/retailers-try-offering-expertise-online-along-with-products.html?ref=smallbusiness
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