Jun 10, 2014 While many startups hope that louder marketing will generate customer enthusiasm that matches their own, it rarely works. That’s because being “heard” is not the same thing as being “listened to.” Think of marketing as a radio with two knobs: frequency and volume. Read more... http://blogs.wsj.com/venturecapital/2014/06/09/richard-branson-jumps-into-money-transfer-startup/?mod=WSJBlog&mod=venturecapital
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