March 10, 2015 In his book No B.S. Marketing to the Affluent, business coach and consultant Dan S. Kennedy shows you how to re-position your business, practice, or sales career so you can learn how to attract customers for whom price is not a determining factor. In this edited excerpt, guest authors Nick Nanton and J.W. Dicks explain the why and hows of using a good story to sell your products and services to your affluent target market. Read more... http://www.entrepreneur.com/article/242889
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