May 24, 2014 Local commercials can come across as cheap, amateurish and downright goofy.But those are their good points. Big national brands can spend a lot of money on commercials that are almost as entertaining as the shows they interrupt—big casts, continuing story lines and stellar production values. Read more... http://online.wsj.com/articles/how-to-make-a-great-local-tv-commercial-1402494399
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