December 5, 2014 If you've ever attended a pitch contest or heard another entrepreneur discuss their plans for a new business, there's no doubt you've heard the phrase "value proposition" -- it’s one of those often overused entrepreneurial keywords. Our friends at Wikipedia define a value proposition as "a promise of value to be delivered and acknowledged and a belief from the customer that value will be delivered and experienced." Read more... http://www.entrepreneur.com/article/240480
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