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Behold ‘ghost restaurants’: Order online, but don’t try to show up for dinner~ article from Crain’s New York

February 21, 2016

Eight restaurants. Two kitchens. One company. Zero storefronts.That’s the formula one food business has used to make and deliver 7,500 meals a week and generate millions of dollars in revenue.“We’re fulfilling a demand that’s not being filled,” said Peter Schatzberg, 39, a founder and partner of Green Summit Group. “Consumer preferences are changing faster than what others are willing to adapt to.”

The eight brands exist only online, delivering in midtown Manhattan and Williamsburg, Brooklyn, and are a part of a growing food takeout industry dominated by Grubhub. The delivery platform, which includes Seamless, served $2.4 billion of food in 2015 and helped Green Summit grow with a line of financial support. Read more...