February 22, 2015 When Melissa Ben-Ishay was fired from her New York City advertising job in June 2008—amid the recession—she went home and baked some cupcakes. It was the best decision she ever made, she says. Within a week, and with some help from her brother, she had a new job: president and chief product officer of Baked by Melissa, her own cupcake business. Read more... http://www.wsj.com/articles/baked-by-melissa-founder-shares-secrets-of-her-success-1424664623
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